diff --git a/src/launcher/dto.ts b/src/launcher/dto.ts
index f9fe982..99d7535 100644
--- a/src/launcher/dto.ts
+++ b/src/launcher/dto.ts
@@ -71,6 +71,11 @@ export class LinkLauncherVersionSourceDto {
 }
 
 
+export class DeployLauncherBackendDto {
+  @IsString()
+  image!: string;
+}
+
 export class CreateLauncherBuildJobDto {
   @IsOptional()
   @IsString()
diff --git a/src/launcher/launcher.controller.ts b/src/launcher/launcher.controller.ts
index c0fa3a2..d72bd7f 100644
--- a/src/launcher/launcher.controller.ts
+++ b/src/launcher/launcher.controller.ts
@@ -1,6 +1,6 @@
 import { Body, Controller, Delete, Get, Param, Patch, Post, Put } from '@nestjs/common';
 
-import { CreateLauncherAppLinkDto, CreateLauncherBuildJobDto, CreateLauncherCommonSettingDto, CreateLauncherVersionDto, UpdateLauncherSourceDto, LinkLauncherVersionSourceDto, MoveLauncherAppLinkDto, UpdateLauncherAppLinkDto, UpdateLauncherBuildEnvDto, UpdateLauncherCommonSettingDto, UpdateLauncherUserAppPermissionsDto } from './dto';
+import { CreateLauncherAppLinkDto, CreateLauncherBuildJobDto, CreateLauncherCommonSettingDto, CreateLauncherVersionDto, UpdateLauncherSourceDto, LinkLauncherVersionSourceDto, MoveLauncherAppLinkDto, UpdateLauncherAppLinkDto, UpdateLauncherBuildEnvDto, UpdateLauncherCommonSettingDto, UpdateLauncherUserAppPermissionsDto, DeployLauncherBackendDto } from './dto';
 import { LauncherService } from './launcher.service';
 
 @Controller('launcher')
@@ -38,6 +38,16 @@ export class LauncherController {
     return this.launcherService.updateBuildEnv(body);
   }
 
+  @Get('backend-deployment')
+  getBackendDeployment() {
+    return this.launcherService.getBackendDeployment();
+  }
+
+  @Post('backend-deployment')
+  deployBackend(@Body() body: DeployLauncherBackendDto) {
+    return this.launcherService.deployBackend(body);
+  }
+
   @Get('builds')
   listBuildJobs() {
     return this.launcherService.listBuildJobs();
diff --git a/src/launcher/launcher.service.ts b/src/launcher/launcher.service.ts
index d56719e..6b3e4c1 100644
--- a/src/launcher/launcher.service.ts
+++ b/src/launcher/launcher.service.ts
@@ -1,6 +1,6 @@
 import { BadRequestException, Injectable, NotFoundException } from '@nestjs/common';
 import { ConfigService } from '@nestjs/config';
-import { exec } from 'node:child_process';
+import { exec, execFile } from 'node:child_process';
 import { createHash } from 'node:crypto';
 import { createReadStream } from 'node:fs';
 import { copyFile, mkdir, readFile, rm, stat } from 'node:fs/promises';
@@ -15,6 +15,7 @@ import {
   CreateLauncherBuildJobDto,
   CreateLauncherCommonSettingDto,
   CreateLauncherVersionDto,
+  DeployLauncherBackendDto,
   UpdateLauncherSourceDto,
   LinkLauncherVersionSourceDto,
   UpdateLauncherAppLinkDto,
@@ -24,6 +25,7 @@ import {
 } from './dto';
 
 const execAsync = promisify(exec);
+const execFileAsync = promisify(execFile);
 const LAUNCHER_BUILD_ENV_PREFIX = 'launcher.client.build.env.';
 const DEFAULT_LAUNCHER_CLIENT_BUILD_ENV = [
   {
@@ -344,6 +346,86 @@ export class LauncherService {
     return this.listBuildEnv();
   }
 
+
+  async getBackendDeployment() {
+    const namespace = this.configService.get<string>('LAUNCHER_BACKEND_NAMESPACE', 'studio-system');
+    const deployment = this.configService.get<string>('LAUNCHER_BACKEND_DEPLOYMENT', 'studio-launcher-be');
+    const container = this.configService.get<string>('LAUNCHER_BACKEND_CONTAINER', deployment);
+    const source = await this.getSourceSettings();
+    const latestBuild = await this.prisma.launcherBuildJob.findFirst({
+      where: { target: 'launcher-backend', status: 'SUCCEEDED' },
+      orderBy: { finishedAt: 'desc' },
+    });
+
+    let currentImage: string | null = null;
+    let available = false;
+    try {
+      currentImage = (await this.kubectl([
+        'get',
+        'deployment',
+        deployment,
+        '-n',
+        namespace,
+        '-o',
+        `jsonpath={.spec.template.spec.containers[?(@.name=="${container}")].image}`,
+      ])).trim() || null;
+      available = true;
+    } catch {
+      currentImage = null;
+    }
+
+    return {
+      namespace,
+      deployment,
+      container,
+      currentImage,
+      available,
+      source: source.backend,
+      latestBuild,
+    };
+  }
+
+  async deployBackend(body: DeployLauncherBackendDto) {
+    const image = body.image?.trim();
+    if (!image) throw new BadRequestException('배포할 이미지가 없습니다.');
+
+    const namespace = this.configService.get<string>('LAUNCHER_BACKEND_NAMESPACE', 'studio-system');
+    const deployment = this.configService.get<string>('LAUNCHER_BACKEND_DEPLOYMENT', 'studio-launcher-be');
+    const container = this.configService.get<string>('LAUNCHER_BACKEND_CONTAINER', deployment);
+    const logs: string[] = [];
+
+    logs.push(`[running] launcher backend deploy`);
+    logs.push(`[target] ${namespace}/deployment/${deployment}`);
+    logs.push(`[set-image] ${container}=${image}`);
+    appendOutput(logs, await this.kubectl([
+      'set',
+      'image',
+      `deployment/${deployment}`,
+      `${container}=${image}`,
+      '-n',
+      namespace,
+    ]));
+    logs.push(`[rollout] deployment/${deployment}`);
+    appendOutput(logs, await this.kubectl([
+      'rollout',
+      'status',
+      `deployment/${deployment}`,
+      '-n',
+      namespace,
+      '--timeout=180s',
+    ]));
+    logs.push('[done] launcher backend deployed');
+
+    return {
+      deployed: true,
+      namespace,
+      deployment,
+      container,
+      image,
+      logs: logs.join('\n'),
+    };
+  }
+
   listBuildJobs() {
     return this.prisma.launcherBuildJob.findMany({
       orderBy: { createdAt: 'desc' },
@@ -1218,6 +1300,28 @@ export class LauncherService {
     return this.r2Client;
   }
 
+
+  private async kubectl(args: string[]) {
+    const kubectlBin = this.configService.get<string>('KUBECTL_BIN', 'kubectl');
+    const env = await this.kubectlEnv();
+    try {
+      const { stdout, stderr } = await execFileAsync(kubectlBin, args, {
+        env,
+        maxBuffer: 1024 * 1024 * 10,
+      });
+      return [stdout, stderr].filter(Boolean).join('\n').trim();
+    } catch (error) {
+      const message = error instanceof Error ? error.message : 'kubectl failed';
+      throw new BadRequestException(message);
+    }
+  }
+
+  private async kubectlEnv() {
+    const kubeconfig = this.configService.get<string>('KUBECONFIG');
+    if (!kubeconfig) return process.env;
+    return { ...process.env, KUBECONFIG: kubeconfig };
+  }
+
   private async readPackageVersion(workDir: string) {
     try {
       const packageJson = await readFile(`${workDir}/package.json`, 'utf8');
@@ -1361,6 +1465,11 @@ function mergeBuildEnv(
   return nextEnv;
 }
 
+function appendOutput(logs: string[], output?: string) {
+  if (!output) return;
+  logs.push(...output.split('\n').filter(Boolean).map((line) => `[out] ${line}`));
+}
+
 function trimOptional(value?: string) {
   return value === undefined ? null : value.trim();
 }